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65.62 12.339 65.933 12.284 66.175 12.172 C 66.411 12.064 66.627 11.919 66.816 11.741 C 66.936 11.669 67.053 11.635 67.166 11.635 C 67.303 11.635 67.417 11.683 67.511 11.778 C 67.603 11.872 67.65 11.984 67.65 12.112 C 67.65 12.279 67.57 12.43 67.408 12.566 C 67.175 12.797 66.865 12.993 66.478 13.152 C 66.103 13.309 65.701 13.39 65.294 13.391 C 64.641 13.391 64.068 13.255 63.574 12.984 C 63.079 12.714 62.696 12.336 62.426 11.85 C 62.156 11.364 62.022 10.815 62.022 10.202 C 62.022 9.534 62.162 8.947 62.438 8.441 C 62.717 7.935 63.083 7.548 63.537 7.277 C 63.98 7.01 64.488 6.869 65.005 6.871 C 65.529 6.871 66.003 7.002 66.454 7.265 C 66.905 7.529 67.267 7.89 67.54 8.351 C 67.814 8.813 67.955 9.331 67.963 9.905 C 67.956 10.046 67.891 10.178 67.782 10.27 Z M 63.832 8.295 C 63.501 8.546 63.283 8.934 63.179 9.459 L 66.741 9.459 L 66.741 9.364 C 66.701 8.942 66.509 8.596 66.168 8.324 C 65.825 8.054 65.437 7.918 65.003 7.918 C 64.57 7.918 64.162 8.043 63.832 8.295 Z M 74.89 7.088 C 74.998 7.195 75.054 7.338 75.054 7.511 L 75.054 12.694 C 75.057 12.846 74.998 12.992 74.89 13.1 C 74.782 13.212 74.643 13.267 74.474 13.267 C 74.305 13.267 74.168 13.214 74.063 13.105 C 73.959 12.997 73.906 12.86 73.906 12.694 L 73.906 12.384 C 73.697 12.662 73.412 12.898 73.05 13.095 C 72.69 13.289 72.287 13.39 71.878 13.387 C 71.329 13.387 70.833 13.248 70.386 12.969 C 69.938 12.69 69.588 12.302 69.336 11.805 C 69.081 11.308 68.956 10.748 68.956 10.128 C 68.956 9.509 69.083 8.947 69.336 8.45 C 69.59 7.952 69.938 7.565 70.38 7.286 C 70.823 7.007 71.31 6.868 71.841 6.868 C 72.268 6.868 72.665 6.955 73.031 7.131 C 73.396 7.306 73.689 7.529 73.906 7.799 L 73.906 7.513 C 73.906 7.346 73.959 7.207 74.063 7.095 C 74.168 6.983 74.305 6.928 74.474 6.928 C 74.643 6.928 74.782 6.981 74.89 7.09 Z M 73.017 12.05 C 73.311 11.859 73.541 11.597 73.704 11.261 C 73.87 10.927 73.952 10.548 73.952 10.127 C 73.952 9.705 73.87 9.338 73.704 9.004 C 73.539 8.67 73.309 8.405 73.017 8.21 C 72.722 8.016 72.386 7.918 72.008 7.918 C 71.63 7.918 71.294 8.014 71 8.205 C 70.706 8.396 70.476 8.66 70.313 8.994 C 70.147 9.328 70.065 9.707 70.065 10.128 C 70.065 10.55 70.147 10.929 70.313 11.263 C 70.478 11.597 70.708 11.86 71 12.051 C 71.294 12.242 71.63 12.339 72.008 12.339 C 72.386 12.339 72.722 12.242 73.017 12.051 Z M 77.831 13.102 C 77.723 13.211 77.574 13.272 77.42 13.269 C 77.258 13.269 77.124 13.214 77.016 13.102 C 76.909 12.994 76.85 12.847 76.853 12.695 L 76.853 5.005 C 76.853 4.846 76.908 4.71 77.022 4.598 C 77.13 4.489 77.278 4.428 77.433 4.432 C 77.594 4.432 77.728 4.486 77.836 4.598 C 77.944 4.71 78 4.845 78 5.005 L 78 12.695 C 78 12.855 77.944 12.99 77.831 13.102 Z" fill="rgb(0, 0, 0)" height="20px" id="Q7YDnZ_kP" width="77.99999574977083px"/></g></svg>)
Tecnología / Movilidad
Cómo TomTom diseña eventos internos alineados con una cultura global
3
Eventos al año
94%
Satisfacción de asistentes
SOBRE LA EMPRESA
TomTom es una empresa tecnológica global especializada en soluciones de localización, mapas digitales, navegación y servicios de movilidad. Sus tecnologías impulsan a empresas líderes de los sectores de automoción, movilidad y tecnología, proporcionando datos y plataformas que permiten tomar decisiones más inteligentes y construir soluciones de movilidad del futuro.
INDUSTRIA
Tecnología / Movilidad
TAMAÑO
2.000 - 5.000 empleados
FUNDADA
1991
COMPARTIR
“Nuestros eventos internos son una oportunidad clave para alinear equipos, reforzar cultura y crear espacios de conexión real más allá del día a día.”
Gemma Jimenez
Office Manager Executive Assistant
La empresa
Cultura compartida en una organización global
TomTom opera como una organización global, con equipos distribuidos en distintos países y contextos culturales. En este entorno, los encuentros presenciales juegan un papel fundamental para reforzar la alineación, la colaboración y el sentimiento de pertenencia.
Los eventos internos son una herramienta estratégica para conectar equipos, compartir visión y mantener una cultura común en una empresa de gran escala.
El desafío
Alinear equipos diversos a través de experiencias compartidas
Cada año, TomTom organiza tres eventos internos clave: un evento de verano, la celebración de Navidad y un offsite corporativo. Estos encuentros deben responder a necesidades distintas, manteniendo al mismo tiempo coherencia cultural y un alto estándar de ejecución.
El reto consistía en:
Diseñar eventos relevantes para una organización diversa y distribuida.
Mantener consistencia en el mensaje y la experiencia.
Simplificar la organización de eventos complejos.
Garantizar que cada encuentro aportara valor real a los equipos.
La solución
Un partner para ejecutar eventos corporativos coherentes
TomTom encontró en Meetreal un partner capaz de apoyar la organización de sus eventos internos, aportando estructura, claridad y capacidad de ejecución.
A través de un modelo colaborativo, Meetreal ayuda a:
Traducir objetivos culturales en propuestas concretas.
Coordinar la logística y los distintos elementos del evento.
Mantener consistencia en formatos y calidad.
Facilitar la planificación de eventos recurrentes con distintos objetivos.
Este enfoque permite a TomTom organizar eventos de verano, Navidad y offsites con una base sólida y repetible, adaptada a las exigencias de una organización global.
Los resultados
Eventos consistentes que refuerzan cultura y alineación
Gracias a esta colaboración:
TomTom ejecuta con éxito tres eventos internos clave al año.
Los eventos refuerzan la alineación y la conexión entre equipos.
La organización de eventos se vuelve más estructurada y predecible.
Los equipos perciben los encuentros como espacios valiosos de conexión.
Meetreal se consolida como un partner de confianza para eventos internos.
