What is Meetreal and why do companies use it to organize their events?

Organising corporate events with intention, structure and coherence

Corporate events have changed. They are no longer one-off meetings without much follow-up: today they play a key role in team alignment, internal culture, decision-making and client relationships.

However, the way many companies organise them has not evolved at the same pace.

Meetreal was created to close that gap.

The problem: important events organised without an adequate system

In many organisations, the preparation of a corporate event follows a repeated pattern:

• The objective is not clearly defined or changes during the process

• Logistics end up dominating over content

• Information is scattered among emails, documents and parallel versions

• Responsibility falls on a few people

• The event is executed, but with uneven results

The challenge is not a lack of effort or intention.

The challenge is the absence of a clear structure and tools specifically designed for this type of process.

What is Meetreal

Meetreal is a platform that helps companies design, organise and execute corporate events in a structured and coherent manner.

It is neither an event agency nor a generic task management software. Meetreal combines product and service to bring method, clarity and criteria to the entire organisation process.

Its goal is for corporate events to stop relying on improvisation and become repeatable, well-defined processes aligned with the organisation's objectives.

How Meetreal works

Meetreal functions as a comprehensive organisational system, combining technology and expert support so corporate events are designed and executed with clarity from the very first moment.

The process is designed to eliminate friction, reduce unnecessary decisions and ensure that the final event meets exactly the defined needs, budget and objectives.

1. Structured briefing and kickoff meeting

Everything starts with a briefing form and a kickoff meeting with a expert planner from Meetreal.

In this phase, the key elements of the event are clarified:

• event objectives

• type of experience that is wanted to be generated

• specific needs of the team or attendees

• available budget

• dates and timeline

This step is fundamental: it allows for a shift from general ideas to a clear framework on which to build the entire event.

2. Structure and planning of the event

From this information, Meetreal provides structure to the entire organisation process.

Thanks to specific products for each phase, Meetreal planners work with the client to:

• define the real scope of the event

• correctly prioritise based on objectives and budget

• avoid improvised or incoherent decisions

• build a clear and actionable plan

The client maintains visibility and decision-making capacity, but without having to manage operational complexity.

3. Customisable and configurable proposals

Meetreal presents customised proposals, tailored to the defined needs and budget.

These proposals are:

• clear and structured

• configurable by the client

• easily comparable and adjustable

This allows for efficient iteration without having to redo all the work each time.

4. Frictionless execution

Once the plan is validated, Meetreal takes care of the repetitive and operational part of the process, relying on its software and the team of planners.

The goal is to free the client from unnecessary tasks so they can focus on what is truly important: that the experience meets its purpose.

Meetreal handles the container while supporting the planner in ensuring that the content and objectives of the event are met.

Why companies use Meetreal

Companies turn to Meetreal when they want their corporate events to be up to the level of their strategic importance.

Specifically, they use it to:

• improve the quality and consistency of their events

• reduce time and effort in organisation

• eliminate disorder and duplications

• align teams around a clear objective

• offer a better experience to employees, clients or partners

• turn events into a structured process, not just a one-off effort

Most common types of events

Meetreal is applicable to all types of corporate events, including:

• strategic meetings and kickoffs

• celebrations and internal gatherings

• workshops and teamwork sessions

• events with clients or partners

• conferences and corporate gatherings

The format can vary, but the principle is the same:

when an event is relevant, it needs a solid foundation to be designed and executed well.

From correct execution to real impact

A well-executed event happens and concludes.

A well-designed event generates impact, alignment and continuity.

Meetreal exists to help companies transition from improvisation to conscious organisation of their corporate events.