Video games

Scopely and the art of creating unforgettable experiences for its teams

8

Events per year

98%

Satisfaction of attendees

ABOUT THE COMPANY

Scopely is a global interactive entertainment company and one of the leading developers and publishers of mobile video games worldwide. With a portfolio of leading titles across various categories — from casual games to mid-core and RPGs — Scopely creates lasting gaming experiences that connect millions of players around the globe.

INDUSTRY

Video games

SIZE

1,000 - 2,000 employees

FOUND

2011

SHARE

"For us, every event is an opportunity to strengthen culture and connection between teams. With Meetreal, we work in a very close manner: I define what we are looking for, and they know how to transform it into creative, realistic, and perfectly executed proposals. It's a very smooth collaboration."

Claire Gregoire

Workplace Experience Manager

The company

A global leader in interactive entertainment

Scopely is a global interactive entertainment company and one of the leading developers and publishers of mobile video games worldwide. With teams distributed internationally and a culture strongly oriented towards collaboration, creativity, and high performance, Scopely places great importance on in-person meeting moments as part of its people and culture strategy.

The challenge

Designing moments that reinforce culture and connection

Each year, Scopely organizes eight key corporate events: four in summer and four at Christmas. Although all share a high level of demand, each event has distinct objectives, formats, and tones.

The challenge was not only to execute the events well but also to:

Translate a very clear vision from the Scopely team into concrete experiences.
Maintain consistency and quality throughout the year.
Anticipate needs, risks, and opportunities without losing flexibility.
Co-plan without friction, with total visibility and control over key decisions.

The solution

A co-planning model with a strategic partner

Scopely and Meetreal work under a model of strategic co-planning. Claire defines the objective, the tone, and the experience she seeks for each event, and MeetReal responds with custom proposals, aligned with that vision and tailored for each season.

MeetReal provides:

Custom creative conceptualization
Clear and comparable proposals
Logistical and operational foresight
Transparency in timing, costs, and decisions
Ability to react and continuous improvement

Summer events include everything from pool parties and outdoor social gatherings to more dynamic and casual experiences. During Christmas, proposals transform into themed events, with strong attention to detail, atmosphere, and emotional impact.

Each event is built as a joint project, where Scopely maintains creative control and Meetreal acts as an expert facilitator.

The results

More than events: impact on the teams

Thanks to this close collaboration:

The 8 annual events are executed with a high level of consistency and quality.
Scopely maintains a clear vision and total control over each experience.
The processes are agile, transparent and frictionless.
Each season improves compared to the previous one, incorporating learnings and feedback.
The teams experience events that reinforce connection, belonging and culture.

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