Technology / Mobility

How TomTom designs internal events aligned with a global culture

3

Events per year

94%

Satisfaction of attendees

ABOUT THE COMPANY

TomTom is a global technology company specializing in location solutions, digital maps, navigation, and mobility services. Its technologies power leading companies in the automotive, mobility, and technology sectors, providing data and platforms that enable smarter decision-making and building future mobility solutions.

INDUSTRY

Technology / Mobility

SIZE

2,000 - 5,000 employees

FOUND

1991

SHARE

"Our internal events are a key opportunity to align teams, strengthen culture, and create spaces for real connection beyond the day-to-day."

Gemma Jimenez

Office Manager Executive Assistant

The company

Shared culture in a global organization

TomTom operates as a global organization, with teams distributed across different countries and cultural contexts. In this environment, face-to-face meetings play a fundamental role in reinforcing alignment, collaboration, and a sense of belonging.

Internal events are a strategic tool for connecting teams, sharing vision, and maintaining a common culture in a large-scale company.

The challenge

Aligning diverse teams through shared experiences

Every year, TomTom organizes three key internal events: a summer event, the Christmas celebration, and a corporate offsite. These gatherings must respond to different needs while maintaining cultural coherence and a high standard of execution.

The challenge was as follows:

Design relevant events for a diverse and distributed organization.
Maintain consistency in messaging and experience.
Simplify the organization of complex events.
Ensure that each gathering provided real value to the teams.

The solution

A partner to execute coherent corporate events

TomTom found in Meetreal a partner capable of supporting the organization of its internal events, providing structure, clarity, and execution capability.

Through a collaborative model, Meetreal helps to:

Translate cultural objectives into concrete proposals.
Coordinate the logistics and various elements of the event.
Maintain consistency in formats and quality.
Facilitate the planning of recurring events with different objectives.

This approach enables TomTom to organize summer, Christmas, and offsite events with a solid and repeatable foundation, tailored to the demands of a global organization.

The results

Consistent events that reinforce culture and alignment

Thanks to this collaboration:

TomTom successfully executes three key internal events each year.
The events reinforce alignment and connection between teams.
The organization of events becomes more structured and predictable.
Teams perceive the meetings as valuable spaces for connection.
Meetreal consolidates as a trusted partner for internal events.

Discover how other teams win with Meetreal

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